History & Mission


Mountain People’s Wine Distributing is celebrating almost 25 years as the leading organic wine distributor in California. The company was founded on the belief that consumers should have better access to organic products, including wine and beer.  After starting Mountain People’s Warehouse, Michael Funk, esteemed visionary of the organic and natural foods movement, began to notice a limited opportunity for consumers to find organic wine and beer. With the organic food distribution model already in place, and with the resolve to further the growth of the industry and provide consumers with viable organic wine and beer options, the company was born.

 In 1995, Michael partnered with Tony Norskog to form Mountain People’s Wine Distributing. Tony, also a pioneer in the organic wine industry, was operating his own winery, Nevada County Wine Guild, which produced Our Daily Red and Orleans Hill. Mountain People’s Wine used Michael’s vast distribution and customer base to be the first distributor to offer organic wine and beer to thousands of customers across several states. Mountain People’s Wine greatly contributed to the rise of the organic wine industry in California, among other states, for brands such as Frey Vineyards, Our Daily Red, Orleans Hill, La Rocca, Hallcrest, Bison, Butte Creek, Eel River, and Wolavers. Mountain People’s Wine left the fold of United Natural Foods, Inc., over 10 years ago and is now an independent, family-run distributor focused on providing California with the largest selection of organic wines available.

Mountain People’s Wine now operates solely in the state of California and is as dedicated as ever to the growth of the organic wine industry. The market has changed dramatically, with many changes in the organic certification process, and an increased consumer demand for clean living and organic awareness. Organic wine is now divided into several categories with designations ranging from USDA Organic to Made with Organic, and Biodynamic Grapes to Sustainable.


Our Mission:

Mountain People’s Wine believes the most pragmatic approach is transparency and rewarding those who pursue certified organic agriculture, and we seek to continue to educate our customers on the intricacies of the organic wine industry. We see certified organic as essential to sustainability, and our mission is to change the way people think about organic wine and offer the most complete line of organic wines available. We believe in working with small family wineries, importers, and farmers who are committed to producing the highest quality organic wine while caring for the planet and the palate. 

To Our Customers:  We will offer a great selection of the highest-quality organic wine, including exceptional regionally-made wine that invests in our local talents and economy.

To Our Community:  We will be a responsible corporate citizen and support local programs with our time and resources.

To Our Suppliers:  We will build a network of mutually-beneficial distribution, sales and marketing services.  We will be wholeheartedly committed to helping you spread the word about your products and grow your business sustainably, and with integrity.

To Our Employees:  We will provide a positive, nurturing work environment where you can expect open communication and a genuine appreciation of your talents and contributions.





114 New Mohawk, Suite D, Nevada City, CA 95959

Tel: 530-265-0300 | Fax: 530-265-0310


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Featured News

    Choose Organic! For more information click here.

Featured Products

Look for the Butterfly! We are proud to distribute the first Non-GMO Verified wines in California.

  • Frey Vineyards and Pacific Redwood Wines
  • Cantina Pizzolato Bubbly - Non-GMO Verified Sparklers are available!
  • Bodegas Iranzo and Tarantas Wines from Spain
  • CalNaturale Wines in Tetra-Paks - Earth-friendly packaging!
  • New Winery - Maysara Winery from McMinnville AVA
  • New Winery - Viluko Vineyards from Sonoma County AVA


Biodynamic Wine Production


Ponderosa Vineyards in Nevada City, CA- Chacewater Winery



© 2018 Mountain Peoples Organic Wine & Beer Distribution